The summer is over, it is back to work for a couple of months already so the perfect time to boost your career. I think I can speak for most of us that our LinkedIn profiles quickly became a resume on the internet. That’s exactly why I want to share these 7 LinkedIn tips. To make sure you make the most of LinkedIn. Boost your career by investing more time into updating it with relevant experience and projects, keep an eye on your analytics and engage with your network.
If that is you — not updating your profile on the regular — then you can see this post as your reminder. Achieve your career goals with these 7 LinkedIn tips:
UPDATE YOUR WORK EXPERIENCE
The first LinkedIn tip speaks for itself: make sure you update your work experience. Your LinkedIn profile is not something you set up once and then leave it as it is. It’s an organically growing online resume that you need to update regularly to stay relevant.
The best way to ensure your profile is always up to date and you know all the details, is to set a recurring period when you update your LinkedIn. That can be once every six months if you don’t have a lot to update. The ideal time period would be every 2-3 months. Especially if you work for yourself, you probably have new projects to add in that time period.
I always update my profile with every new project I get. I start with adding it as a current project I’m working on and state in the description that details will come soon. After I finish a project I update it with a link to a portfolio case on my website, a description on the project and, if they have left one, I add a link to a client review.
When it comes to work experience at a job, I make sure I have all the relevant portfolio items added to it. If you work in the online world, it’s useful to make a screenshot of your work. It could easily disappear or the link can change in the future. This way you’ll make sure you have a back up of your work when that happens. Make clear in the description what your job entailed and any milestones. Some job titles like content creator or accountmanager can mean a lot of things. So make sure that you clarify what you exactly did.
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If you want to be found on LinkedIn, you need to use keywords that relate to the job or new clients you want to attract. Write down all the relevant keywords that relate to your career and edit them into relevant work experience.
You should use keywords in:
• Your about section
• Your work experience
• Your headline
• Translate them to relevant skills
LINKEDIN TIPS: Don’t be afraid to reach out! Are you looking for a job? Let your network know and make sure you communicate it to your network to make sure you stay top of mind. Also, be specific in what type of job or position you are looking for.
UPDATE YOUR HEADLINE
Make sure your headline reflects the job or clients you want to attract. You can write down your current job or business title but you can also make it very obvious that you are looking for new work experiences. Some examples: ‘Looking for a parttime job in UX design’ or ‘Open for branding or logo design projects booking’. But you can also keep it simple and just use your job title. My own is ‘Freelance Branding Designer at Fiona Gobbo Creative ⚡️ Social media strateeg ⚡️ Grafisch vormgever’. I want to make sure that I can be found by international as well as national clients.
TOP 3 SKILLS
A lot of people don’t pay a lot of attention to their top three skills but they are the skills you want to show first. What are the top three skills that are important in your career field? Make sure they are in the top three. They don’t have to be the ones that people mostly recommend you for either. But once they are the first three that people will see when they visit your profile, the bigger the chance that they’ll recommend you for these three skills.
For me my top skills are content creation, social media and brand development. They are not all my most endorsed skills but they are the most important skills that will attract the right clients.
You can also take a quiz to show your skill level. It’s a new function to LinkedIn and they don’t have quizes for all skills. Right now most are focused on web and app skills.
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SHARE INTERESTING CONTENT
Now that you updated all the important sections on LinkedIn — and are keeping them up to date — it is time to share. LinkedIn is a social media networking platform and focused on strengthening your network. Engage with other peoples content — liking, commenting and sharing — but also share your own.
Because this is a more business focused platform, it’s important to keep it about your career and what influences it. Share your wins, your learnings and even your loses. Share your work. Or ask for recommendations. It is a great way to profile yourself and boost your personal brand.
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LINKEDIN TIPS: Make a planning for yourself to keep up with LinkedIn. I know as business owners we already have a lot on our plate and to keep up with. And if you work in an office or store, you just want to go home and relax. But take only 15 minutes before, during or after work to engage with your network.
If you have a business, it is such a great platform to attract new clients — I get new ones through my network all the time. By posting twice a week about your business — one personal and one more sales focused — you can stay top of mind within your network.
GROW YOUR NETWORK
LinkedIn is all about growing your network and making new connections. However, make sure you build a network of valuable connections. Don’t just link up with anyone who sends you a request. You will want to keep your feed relevant to you and your career path. Even though sometimes help in your career can come from somewhere you would not have expected, it is more efficient to keep it focused on your field of expertise or related fields.
One of my personal LinkedIn tips: whenever you meet someone in a work environment, send them a request after you’ve met them with a message — if you can — about the conversation or the place you’ve met. Just a little personal detail that really shows your honest interest.
Did you know that you not only can see your own analytics but also the details on them? Well here is the best tip of LinkedIn tips for you: if you login, you will see a dashboard. If you click on the top three blocks, you can not only see who has viewed your profile and how many post views you have. If you click on the last one — your search appearances — you can also see through which keywords you can be found.
Click on it and scroll down. You can see what the people do who have seen your profile in their searches but also the keywords they searched for. I had a couple that I don’t know why I would show up in those searches which is a good sign that I need to update my profile again.