Summer is all about the warm weather, eating good food and spending time with friends. However, summer for business owners and freelancers also means a slowdown in business. Whether you sell products or services, you will notice that there will be a dropdown in projects and sales.
People are getting ready to go on a holiday and enjoying the sun. And who can blame them?
That’s why I decided to think ahead and create a plan for what I can do this year to make my summer successful. And why not share it with you? Here are my freelance business tips for a successful summer to beat the slowdown.
WORK, WORK, PLAY
This summer I will mostly be working. On my business and maybe taking on a parttime job — all depends if I can get one. I don’t have any plans to leave the country for the summer but that doesn’t mean I can’t have a little fun. But like I said, work is a priority.
I will work on projects for Fiona Gobbo Creative like optimizing my website, content and the services I provide. And if I do get a social media or branding project, I will work on that as well. I’m still open to take on bookings. But I’m going to assume that that won’t be the case.
Working during the summer can be a struggle. I know that in the morning I can work at the front of the house and later in the afternoon I need to switch to the back of the house. This is because of how the sun turns and it can get really hot. The hotter it is, the less productive I will be. And the more overheated my laptop will get.
I will probably also leave the house to work from cafes that I know have an airco system. Which is one of my top tips if you work from from home but don’t have airco, find somewhere they do. My favorite in Amersfoort is The Chocolate Company. Because they sell chocolate, they need to keep the whole place cool which is perfect when it’s 30 degrees outside. Plus they offer great snacks to eat while working on new content.
CAREER TIP: Last year I talked about working in summer and how to stay productive, which can be a struggle. It’s all about finding the right balance between work and play but also when to do one or the other. I try to plan around the warmest times of the day and switch up where I work to make sure it’s always cool.
WORK ON MY VISIBILITY PLAN
One of my goals is to work on my visibility plan. If you read my post on my freelance journey, you probably know that my business is not thriving. It is doing good but not good enough. One of the things is that I’m lacking is visibility among the businesses I want to work with.
The first step I’ve taken is building my new website. But that’s the first step. My next steps are working on my (online) pitch, pitching projects, put up marketing funnels, get all my reviews in from former clients, being more active on social media and going into phase two of my website.
It’s a lot but it needs to get done to sow the seeds of my success this year. If you are in the same boat with your small business at the moment, this is one of the freelance business tips for a successful summer I can highly recommend: focus on creating (more) visibility for your business. You can never have enough of it.
You know what I always experience during summer? I want to get out of the house as much as I can.
That’s why this is the perfect time to network offline. I will do my research to find new networking options locally. Maybe a course or event I can attend and other opportunities to meet likeminded people. It’s time to go out and connect in the real world.
CAREER TIP: Networking can be something that you are not looking forward to but it can get you the projects you want. Look for short term and longterm networking opportunities:
• Short term networking opportunities are the events, meetups or courses you go to once or once a month to meet new people.
• Longterm networking opportunities is where your gang is. The likeminded women or people that you work together with at a co-working space or a collective.
Both are important for new projects but also for your well-being. Meeting likeminded people will make being a freelance business owner a lot more fun. They kind of become your colleagues without working for the same company.
FOCUS ON CONTENT
Another great thing I will do this summer is focusing more on my social media and content. The sun is out so I can create content outside of the house. I can go out for longer hours to shoot images. Or grab my laptop and write a new blog post on one of the many terraces that Amersfoort has.
I have so many plans for content that I would love to work on. However, right now I don’t have the time. In summer I hope to create the time to create new content. Not only is it good for business, I also love creating content.
PREP FOR FALL
Summer is the time that there will be a slowdown in business for a lot of business owners. However, fall is the time to pick up new projects you hustled for over the summer. I want to make sure that my services are clear, my funnels are in place and marketing is doing its work. What I do in summer will set the tone for the last months of the year.
Fall is when it’s time to kick ass and deliver great work. And that’s what I’m preparing myself for.